Education, Communication, & Behavior Change

Bruce Byers Consulting educationBehavior is the interface between ecosystems and human social systems. Human choices and actions sometimes threaten species and ecosystems – but our actions also create the conditions that motivate conservation and sustainable natural resource management.

Understanding and influencing behavior is a key to protecting and restoring ecosystems and healing our relationship with the biosphere. Understanding behavior requires understanding how humans value the goods, services, and non-material benefits of nature, and understanding the positive and negative incentives that create either sustainable societies or environmentally destructive actions.

Once the causes and motivations of environmental behaviors are understood, solutions that influence the behaviors can be designed. Education, communication, outreach, and social marketing techniques are some of the tools available. For examples of my work on behavior change, see:

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